林聰

While the brand is very simple, "goods" is quality, "brand" is the symbol. We create a brand which should have socially acceptable sustainability quality. There are many brand chain value including the products and services, price, time.

In the beginning of reform and opening up, the creation of a brand is very easy. But while the brand is a second assessment, from a period of time to create a very good reputation is hard because the credibility of reputation, product quality assurance, as well as professional ethics are all the reputation needs. Countries over the past few years are talking about harmony, then what is it? That is product quality which is the core life of enterprises.

       談品牌很簡單，“品”就是品質，“牌”就是符號。做品牌，一要有品質，產品的品質需要有可持續性被社會接受。品牌連鎖的價值，有很多，包括產品服務、價格、時間。改革開放剛開始的時候，中國的企業家做品牌很好做，在某電視臺的黃金段做一個廣告，知名度就有了。因為品牌的二度評估法就是知名度，從某一個時期開始，知名度很好做，但美譽度就很難做了，因為美譽度需要有信譽，產品質量的保證，還有職業的道德。這幾年國家都在談和諧度，那么和諧度對于企業來說其核心是什么呢？那就是產品質量。產品質量是企業的生命。        對于萬豪來講，萬豪的理念是尊重服務員，讓員工快樂，讓員工發自內心地去微笑。因為員工微笑了，他就會服務好客人。員工的滿意度、顧客的滿意度、政府的滿意度、媒體的滿意度、公眾的滿意度、企業的滿意度、這些其實都是良性循環。什么是品牌？今年是萬豪的81周年，這個企業為什么能生存81年？那是因為有萬豪有盈利能力。企業再大，品牌擴張得再大，但如果沒有盈利能力，實際上這個企業是不可能持續發展的。