致辭稿
 
大家早上好！我是倪飛，意大利大使館一等秘書，我中文說得不太流利，所以我必須說英語。
 
尊敬的世界酒店聯盟的領導們、尊敬的聯合國以及世界旅游組織的代表們、尊敬的中外學者和專家們、女士們、先生們，非常榮幸代表意大利大使館在第四屆世界酒店聯盟大會暨第八屆世界酒店論壇上發表致辭。
 
旅游業是全球經濟里最重要的產業之一，而酒店業又是其堅實的構成部分。意大利的旅游業和酒店供應在世界上屬于歷史較長、酒店業發展較早的國家，在整個歐洲的住店率方面排名最前。意大利擁有豐富的自然風貌和歷史文化遺跡，為賓客提供獨一無二的度假體驗。旅游業是意大利發展最為迅速、利潤最高的產業之一，營業額估計在1360億歐元。每年游客數超過17.47億人次，意大利的游客數在世界排名第五，僅次于法國、美國、西班牙和中國。事實上，如果你把酒店的組織內容納入考慮，而不是僅僅計算國家的入境率，意大利的快速變化在歐洲是排名第二的，僅次于西班牙。很顯然，意大利是最受中國游客歡迎的歐洲國家之一。去年，意大利的中國游客數以18%的速率增長，達到了150萬人次。
 
主持人剛剛提到的2015年米蘭世博會，是今年最重要的盛會之一。預計今年從中國來訪意大利的游客數將達到大約300萬人次。根據意大利駐中國領事館接受的來自中國的申根簽證數量，意大利一直都位列前二。意大利旅游業近年來為中國游客引進了許多內容，比如意大利旅游業官網上設置了中文網頁，簡化了簽證流程，設計更加細化的行程以及本地旅游線路，在博物館、歷史景區、酒店和購物中心里提供中文wifi以及導引服務。擁有大約34000家酒店的意大利成為世界上排名第四的最大的酒店市場，僅次于美國、中國、日本。
 
在領土方面更大的國家會更受歡迎，而意大利酒店業卻在創新和提供配套服務給客人方面，在全球經濟中提升了自身的競爭力。例如，酒店變得更加智慧，更加環保，對中國游客更加友好。盡管有這樣的趨勢并位列第五，意大利卻有很大的發展潛力能在酒店業更進一步。為了吸引來自中國以及其他國家對酒店業更多的投資，意大利在法律框架、稅收和刺激政策方面正在做改進。意大利的旅游價格也具有競爭力，基礎設施和品牌塑造都在提升。
 
我確信并很樂意與世界酒店聯盟大會的與會者分享意大利酒店業的專業技術和經驗。預祝大會取得圓滿成功！預祝各位在旅游業最重要的領域融合更多的信息。謝謝大家！
 
 
【英文版】
 
Leaders and Representatives of the World Hotel Association, Representatives of the United Nations, World Tourism Organization, Scholars and Experts from China and abroad, Ladies and Gentlemen, I’m very glad to be here today to deliver the speech on the behalf of Italian Embassy for the 4^th World Hotel Association Conference and the 8^th Annual World Hotel Forum.
 
Tourism is one of the most important industries in the globalized economy. And the hotel sector constitutes its background. Italy is a longer former country in the world for tourism and hotel supplies and ranks highest in Europe for overall room capacity. In Italy which is a country that posesses natural resources we consider a rich historical culture heritage to be only resorts for our own guests. Tourism is one of Italy’s fast growing and most profitable industrial sectors within estimated revenue of 136 billion Euros. With more than 1747 million tourists a year, Italy is the fifth highest tourist owner and the fifth most visited country in the world behind France, the United States,  Spain and China. In reality, if you consider the organized things in the hotels. Those considations instead of the only arrivals in the country, then Italy’s rapid changes makes it ranked second in Europe just behind Spain. Italy is obviously one of the most popular destinations in Europe for Chinese tourists. The number of Chinese visitors to Italy have been growing at the rate of 18 percent and has reached 1.5 million tourists last year.
 
The 2015 Milan Expo as the host mentioned before is one of the most important events in the world this year. It is expected to boost visitors arrived from China to Italy to about 3 million this year. The number of Chinese application for Schengen Visas processed by Italian Consulate in China has always ranked Italy among the top 2 countries. Italian tourism has introduced mergers in recent years for Chinese tourists such as Chinese language on official Italian tourism website, simplified the visa process and designing detailed itineraries and local tour routes, and providing Chinese language wifi and guiding service at museum, historical sections, hotels and shopping centers. With about 34,000 hotels Italy has formed the forth largest hotel market in the world after the United States, China and Japan.
 
Countries obviously much larger in terms of land is more popular. In the mean time, Italian hotel industry is improving its competitiveness in the globalized economy in terms of innovation and supplementary services delivered to the customers. For instance, the hotel is becoming smarter, more environmental friendly, and for the Chinese guests they become more Chinese friendly. Despite the trend and its becoming the fifth popular country worldwide, Italy has the potential to develop further in the hotel industry. Improvements have been made in the legal framework, taxation and incentives in order to attract more investment in the hotel sectors from China and abroad. Italy is also price competitive and improves its infrastructure and branding.
 
I ensure that the Italian know-how and the experience in the hotel industry will be very gladful to be shared with the world hotel association. I wish all the participants of the conference to have a very successful event and structure incorporation in this very important field of the tourism. Thank you!