As the trend toward a wider variety of tourism products emerges, Greece is well placed to offer highly attractive alternative tourism options. Investors will find irresistible incentives to develop new, thematic tourism offerings, from traditional settlements than can be converted into mini resorts, to numerous possibilities in health tourism, religious tourism, gastronomic tourism or sports tourism.
隨著發(fā)展多元化旅游產(chǎn)品的趨勢出現(xiàn),希臘完全有能力提供極具吸引力的個性化旅游方案。投資者會發(fā)現(xiàn),開發(fā)新的主題旅游產(chǎn)品有著不可抗拒的吸引力。從傳統(tǒng)的酒店到小型度假勝地,以及在保健旅游、宗教旅游、美食旅游、體育旅游方面都存在著大量開發(fā)可行性。
It is estimated that more than 25% of outbound travelers seek new, alternative tourism products. This well-educated and affluent demographic sector welcomes the opportunity to participate in out-of-the-ordinary experiences in non-traditional tourism settings.
據(jù)估計,超過25%的出境旅客在尋找新型非大眾型旅游產(chǎn)品。這些受過良好教育和資金充裕的人群希望能夠在非傳統(tǒng)的旅游環(huán)境中,體驗不同尋常的旅游經(jīng)歷。
Greece is able to offer a multitude of these special-interest niches. As a complement to its core product of sun, sand, and sea, Greece’s extraordinary landscape and natural resources, cultural and historical wealth, as well as its tradition of hospitality translate into appealing investment opportunities.
希臘完全能夠滿足這類人群的非大眾型旅游要求。在希臘,除了豐富的陽光、海洋、沙灘是其核心產(chǎn)品以外,她的怡人景觀和豐富自然資源、文化和歷史財富,以及其熱情好客的傳統(tǒng)也將吸引更多的投資機會。
One of the greatest benefits of thematic tourism is its suitability as a 12-month opportunity. Special-interest activities attract adherents year round, providing a revenue stream the entire year, rather than seasonally, as is the case in traditional visits.
這種主題式旅游開發(fā)的最大的好處之一,是其具有全年12個月的開發(fā)可能性。非大眾性旅游景點將全年吸引游客,持續(xù)收入,這種情況區(qū)別與傳統(tǒng)季節(jié)性旅游受時間限制的訪問情況。
Advantages of Investing in
•Integrated Resorts
•Conference Centres
•Marinas
•Spa/Thalassotherapy
•Thematic Tourism
•Energy
•Environment Management
投資優(yōu)勢:
• 綜合型度假區(qū)
• 會議中心
• 碼頭
• Spa和海水理療法
• 主題式旅游開發(fā)
• 能源
• 環(huán)境管理
Because Greece offers
•Highly diverse natural resources
•Significant unmet demand, huge potential for growth
•Exceptional cultural and historic wealth
•Well-developed tourism infrastructure to complement thematic products
•Leading tourism destination globally
因為希臘可以提供:
• 豐富多樣的自然資源
• 強烈的需求以及巨大的開發(fā)潛力
• 厚重的文化和歷史財富
• 發(fā)達的旅游基礎(chǔ)設(shè)施,用以配合主題式旅游產(chǎn)品
• 領(lǐng)先全球的旅游目的地
Greece is dedicated to transforming its wealth of resources into valuable products for the international traveler. Investors are invited to develop thematic tourism options that take advantage of these unique assets.
希臘一直致力于將其豐富的資源轉(zhuǎn)化為對國際游客有價值的旅游產(chǎn)品。利用這些獨特的旅游優(yōu)勢,投資者可以發(fā)揮所能,開發(fā)主題旅游項目。
The Greek government has identified tourism infrastructure development as a priority target and encourages the development of new forms of alternative tourism that can perfectly complement its traditional product.
希臘政府已經(jīng)確定將旅游業(yè)作為優(yōu)先發(fā)展目標,加強基礎(chǔ)設(shè)施建設(shè),鼓勵發(fā)展可以補充傳統(tǒng)產(chǎn)品的旅游新形式。